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Marketing Manager

Location: Beer Hackett, Near Sherborne, Dorset (DT9)
Salary: Fixed, Competitive, Negotiable Depending on Experience
Contract: Permanent, Full time
Hours: Mon – Thu 8.30am – 5.00pm; Fridays 8.30am – 4.00pm

Brotherwood are the UK’s leading Wheelchair Accessible Vehicle (WAV) specialists; supplying the UK’s highest quality vehicle conversions that enable wheelchair users to travel inclusively, in comfort and safety. We currently have an opportunity for a Marketing Manager to lead our marketing efforts and elevate the Brotherwood brand as the recognised leader in the WAV Industry.

We are seeking an experienced and versatile marketer who can both apply hands-on knowledge of various marketing disciplines, and confidently brief external agencies and third-party providers to achieve strong results.

The Marketing Manager would ideally hold a Marketing Degree or professional marketing qualification, or have evidence of performing similar roles, looking to further their marketing career and looking for a new challenge in a purpose-led organisation.

As the Marketing leader within the organisation, the Marketing Manager should be able to combine brand strategy and media planning with hands-on expertise across multiple channels.

We require a forward-thinking individual, reporting directly to the Managing Director and must be able to work as part of a team or individually, as work dictates.

A competitive, fixed salary and company pension scheme is offered along with a pleasant, spacious working environment. Employees benefit from discounted MOT & Service work for personal vehicles. Mental health support is available to all employees through our funded scheme in conjunction with Mind in Somerset.

Key Skills & Responsibilities

  • Creating and implementing marketing strategies to achieve company objectives;
  • Planning the annual marketing budgets for various business units including vehicle conversion and servicing & MOT;
  • Media buying, directly with various titles or through agencies;
  • Managing, developing and ensuring consistent application of the brand identity across all communications;
  • Managing and optimising PPC Campaigns across Google and Bing Ads;
  • Monitoring organic search performance and making SEO improvements as necessary;
  • Managing and updating website content, copy and design, including products, articles, offers and case studies;
  • Designing and procuring sales literature including brochures, price lists and manuals;
  • Liaising with and directing third party content producers including writers, photographers and videographers;
  • Designing and preparing artwork for print advertisements in magazines and newspapers;
  • Planning and delivering organic content, and managing paid campaigns for social media channels including Facebook, Instagram, LinkedIn and more;
  • Planning and managing company attendance at exhibitions and conferences;
  • Designing and scheduling email and postal newsletters and mailers to our customer base;
  • Tracking results of marketing campaigns and reporting data generated from telephone and analytics systems.
  • Marketing Strategy and Implementation
  • Adobe Creative Cloud – Photoshop, InDesign, Illustrator, Premiere
  • Google / Bing Ads
  • Google Analytics / Search Console / Tag Manager
  • WordPress / WooCommerce
  • Facebook / Instagram / LinkedIn organic and paid campaigns
  • MailChimp or other email delivery software
  • LeafletDrop / Royal Mail Door2Door
  • Event & Exhibition Planning
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Engineering to Enable
Sustainability

ADVANTAGES

Why Work at Brotherwood?

Our Purpose

Purpose Driven

Our products make a huge difference to the lives of people with disabilities across the UK, Europe and the world. We believe that disability should not be a barrier to inclusion in society, and strive to enable wheelchair users to enjoy a better quality of life.

Wellbeing Support

We invest in the mental health of our team, with independent, one-to-one counselling available through our partnership with Mind in Somerset for all employees. Opportunities for progression are open to you to grow and learn new skills.

Goodwood 2025

Engaging Events

Be part of a close-knit team, taking part in our calendar of staff events including regular Fish & Chip Frydays, seasonal gatherings, and special celebrations such as our 40th anniversary all-staff trip to Goodwood Festival of Speed.

Engineering to Enable

How to Apply

In Writing

If you can fulfil the required standard please send applications in writing to:

Mr J Daniel,
Managing Director
Brotherwood Automobility Ltd
Lambert House
Pillar Box Lane
Beer Hackett, Sherborne,
Dorset
DT9 6QP

If we don’t currently have a suitable vacancy, and you feel that you have the necessary skills and attitude please get in contact. Please send us your CV and a covering letter.

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