Scope launch new 'Britain Cares' disability campaign

Scope launch new 'Britain Cares' disability campaign

One of the UK's most widely supported charities, Scope, have launched a new campaign called 'Britain Cares', which is aimed at proving how much able bodied people care about the disabled community.

The project involves encouraging non-disabled people to take photos of themselves holding up signs saying 'I Care' or 'We Care', which the charity says should then be sent onto their local MPs. These MPs will then be asked to present the photos to the Secretary of State for Health, Jeremy Hunt, to ensure that adequate funding is put in place so that all disabled people get the basic help they deserve in carrying out everyday tasks and living as independently as possible.

With videos, in-store adverts and Twitter support from celebrities using the hashtag #BritainCares!, the campaign has already attracted a good deal of backing, and will hopefully lead to greater awareness of the various needs of users of mobility cars and other aids.

 

Image credit: Adrian Wallett (flickr.com)