High street could be boosted by £212 billion 'purple pound' by attracting disabled people and their families
Thousands of high street businesses could effectively be turning away the custom of 1 in 5 people by not attracting disabled people, the Minister for Disabled People Mark Harper said today (27 August 2014).
Research from the Department for Work and Pensions (DWP) has shown disabled people find shopping the most difficult experience for accessibility, followed by going to the cinema, theatre and concerts. Drinking and eating out at pubs and restaurants was third on the list.
It coincides with the release of a new ‘purple pound’ figure from DWP showing that households with a disabled person have a combined income of £212 billion after housing costs.
The Minister has written to more than 200 of Britain’s biggest businesses and more than 80 trade organisations with a combined 420,000 members, as part of the Accessible Britain Challenge – a call to communities to be more accessible to disabled people and their families.